Nick.com is talking about their platform for off-line gaming. They wanted to bridge the off-line piece with their website, so they created a dealio where you have to find puzzle pieces on the website and drag-and-drop them into the AIR application. Once you find all the pieces, you get a 2 minute video and then a link to a full-length video.
They’re also showing something called neopets. It’s a Populous clone that lets you build colonies of “pets”. He’s going into great detail on how the game works. It’s got a lot of hooks that make players want to go back to the website, like the ability to craft your own breeds of pets.
“It’s been a pleasure to work with Adobe, they were great to work with, gave us tons of access”, blah blah. 🙂
This was created with two full-time developers, along with supporting folks.