Entrepreneur, executive, and investor; octo-dad; former Googler, now VP Product at

About one month ago, Walmart’s Global Electronic Commerce division (i.e., acquired our entire Set Direction team–the start-up that Dion and I created in late 2010. We’re now anxiously engaged in a multi-year effort to energize Walmart’s efforts in mobile e-commerce.

If you had told me six months ago this would be Set Direction’s outcome, I wouldn’t have believed you. Dion goes into some of the details surrounding the deal, including how we came to know the folks over at Walmart and the steps that led us here.

Joining was a no-brainer once we grasped the size and scope of the opportunity. In my role as Vice-President of Mobile Engineering and Dion’s as Chief Mobile Architect, we’ll tackle together the challenge of creating the world’s best mobile retail applications for some of the biggest and most exciting markets in the world, such as the US, China, Brazil, and many others.

How are we going to create top-quality products for a variety of mobile platforms across all these markets? How will we be able to evolve the apps fast enough to out-maneuver our formidable competitors when we have a gaggle of platforms and markets to support? Will Node.js scale to our needs? 🙂 These are some of the interesting problems we’ll be solving. Sound fun? We think so too.

While Walmart is the world’s largest company and has an army of people already hard at work on managing its extensive software systems, we’ve been given the opportunity to build our own mobile team with a start-up culture within the Global E-commerce group. Think small teams of incredibly talented people being supported by the resources of the world’s largest company.

Want to join us? Drop me a line.



Post a comment
  1. February 8, 2012

    This is a tough call. I wndoer if they (1) had a plan in place for social media crisis communications, and (2) if they did, how much they stuck to it?

  2. February 9, 2012

    OdTGpZ sibqybvkczah

  3. March 5, 2013

    Great blog! Is your theme custom made or did you
    download it from somewhere? A design like yours with a few simple tweeks would
    really make my blog shine. Please let me know where you got your theme.

  4. March 12, 2013

    Excellent post. I was checking constantly this blog and I am
    impressed! Very useful information specially the last part 🙂
    I care for such info a lot. I was looking for this particular info for a long time.
    Thank you and best of luck.

  5. May 1, 2013

    Hi there just wanted to give you a quick heads up. The text in
    your content seem to be running off the screen in
    Chrome. I’m not sure if this is a format issue or something to do with browser compatibility but I figured I’d post to let you know.
    The layout look great though! Hope you get the issue
    fixed soon. Cheers

Trackbacks & Pingbacks

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  13. Solydaritas Forever

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